Yasmina Al-Gannabi ist Journalistin, Zielgruppenstrategin und Senior Audience Development Manager bei der DW. In ihrer Arbeit untersucht sie, wie Journalismus Vertrauen aufbauen, einen sinnvollen Dialog fördern und im digitalen Raum stärkere Verbindungen zum Publikum schaffen kann. Sie ist spezialisiert auf Community-Engagement, demokratische Moderation und Online-Sicherheit und berät regelmäßig Journalisten und Medienorganisationen dabei, die Herausforderungen des Plattformzeitalters zu meistern.
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Münsterplatz
// DW-Zelt
Mit Yasmina Al-Gannabi und Sebastian Katthöver
Die DW gibt Einblicke in das NewsfluencerInnen-Pilotprojekt der Deutschen Welle und spricht über Daten, Learnings und die Frage, wie Public Service Media Nahbarkeit schaffen können, ohne ihre Werte aufzugeben.
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Münsterplatz
// Europa Zelt
With Yasmina Al-Gannabi, Steven Oldengarm und Derek Bowler
Get expert tips from Deutsche Welle, Tagesschau & NPO on social media success for public broadcasters. Learn from real case studies, join dynamic talks on the future of social media, and leave with practical strategies — all with a broad European perspective.
– h
LVR LandesMuseum
// Workshopraum 1
Mit Festivalticket
With Borja Díaz-Merry, Yasmina Al-Gannabi, Alina Živanović und Sebastian Katthöver
News fatigue is real – especially in times of crisis. This session explores how journalism can cut through the noise, engage younger audiences, and stay ethical under pressure. With hands-on strategies to fight overload and build lasting trust.
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LVR LandesMuseum
// Workshopraum 1
Mit Festivalticket
With Alina Živanović, Yasmina Al-Gannabi, Konstantinos Antonopoulos und Derek Bowler
This panel explores fresh ways to cover conflicts that connect with young audiences amid digital overload—shifting focus from violence to empathy, resilience, and community stories for a new kind of conflict reporting.
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// Seminarraum 1
Mit Festivalticket
With Erika Marzano, Yasmina Al-Gannabi und Alina Živanović
New audiences demand authenticity - including when exploring news and information - it is no longer a neutral terrain. Our panel explores the intersection of genuine connection and digital trends, drawing from experiences and expertise from DW and RFE/RL. Learn how news organizations engage audiences across platforms, where authenticity converges with algorithms. Discover strategies to maintain credibility in the fast-paced social media landscape.
– h
// Auditorium
Mit Festivalticket
With Meenal Thakur, Yasmina Al-Gannabi und Sara El-Khalili
We've all heard the adage:: "If it bleeds, it leads." But is this relentless focus on violence fueling conflict or hindering solutions? News often prioritizes dramatic visuals and violence, neglecting the crucial role media plays throughout all stages of conflict. A new approach is urgently needed. By solely focusing on bloodshed, the media overlooks critical community and peacebuilding efforts. This portrayal reduces people in conflict zones to mere victims, stripping them of their agency and resilience . We need a paradigm shift: how can media be a more constructive force during conflicts?