Yasmina Al-Gannabi is a journalist, audience strategist and Senior Audience Development Manager at DW. Her work explores how journalism can build trust, foster meaningful dialogue and create stronger connections with audiences in digital spaces. She specialises in community engagement, democratic moderation and online safety, and regularly advises journalists and media organisations on navigating the challenges of the platform age.
– h
eventmanufaktur
// eventmanufaktur Obergeschoss
Festival ticket required
With Yasmina Al-Gannabi
This session explores how journalism can move from reach-driven publishing to responsibility-driven audience strategies on social media. It shows how dialogue, moderation, and community management can actively shape trust, participation, and democratic public spaces.
– h
Münsterplatz
// DW-Zelt
Mit Yasmina Al-Gannabi and Sebastian Katthöver
Die DW gibt Einblicke in das NewsfluencerInnen-Pilotprojekt der Deutschen Welle und spricht über Daten, Learnings und die Frage, wie Public Service Media Nahbarkeit schaffen können, ohne ihre Werte aufzugeben.
– h
Münsterplatz
// Europa Zelt
With Yasmina Al-Gannabi, Steven Oldengarm and Derek Bowler
Get expert tips from Deutsche Welle, Tagesschau & NPO on social media success for public broadcasters. Learn from real case studies, join dynamic talks on the future of social media, and leave with practical strategies — all with a broad European perspective.
– h
LVR LandesMuseum
// Workshopraum 1
Festival ticket required
With Borja Díaz-Merry, Yasmina Al-Gannabi, Alina Živanović and Sebastian Katthöver
News fatigue is real – especially in times of crisis. This session explores how journalism can cut through the noise, engage younger audiences, and stay ethical under pressure. With hands-on strategies to fight overload and build lasting trust.
– h
LVR LandesMuseum
// Workshopraum 1
Festival ticket required
With Alina Živanović, Yasmina Al-Gannabi, Konstantinos Antonopoulos and Derek Bowler
This panel explores fresh ways to cover conflicts that connect with young audiences amid digital overload—shifting focus from violence to empathy, resilience, and community stories for a new kind of conflict reporting.
– h
// Seminarraum 1
Festival ticket required
With Erika Marzano, Yasmina Al-Gannabi and Alina Živanović
New audiences demand authenticity - including when exploring news and information - it is no longer a neutral terrain. Our panel explores the intersection of genuine connection and digital trends, drawing from experiences and expertise from DW and RFE/RL. Learn how news organizations engage audiences across platforms, where authenticity converges with algorithms. Discover strategies to maintain credibility in the fast-paced social media landscape.
– h
// Auditorium
Festival ticket required
With Meenal Thakur, Yasmina Al-Gannabi and Sara El-Khalili
We've all heard the adage:: "If it bleeds, it leads." But is this relentless focus on violence fueling conflict or hindering solutions? News often prioritizes dramatic visuals and violence, neglecting the crucial role media plays throughout all stages of conflict. A new approach is urgently needed. By solely focusing on bloodshed, the media overlooks critical community and peacebuilding efforts. This portrayal reduces people in conflict zones to mere victims, stripping them of their agency and resilience . We need a paradigm shift: how can media be a more constructive force during conflicts?