To develop better journalistic products, you need to listen. But traditional interview techniques will only get you so far. In this in-depth workshop, you will learn how to engage with your audience in an open and participatory way. This will help you create journalistic products that are better aligned with your audience’s world, values, and needs.
You will learn practical techniques for conducting conversations, uncovering and testing assumptions – essential skills for driving meaningful innovation in journalism. In addition, two guest speakers from the SVDJ Incubator will present how they apply innovative methods of audience engagement.
This session is organised by the Dutch Journalism Fund (SVDJ). The innovation programme "SVDJ Incubator" is a pioneer in the Netherlands and focuses on solving industry challenges through co-creation between journalists from different backgrounds. The techniques taught in this workshop are a central part of the method used in the Incubator.
Schedule
1-5 p.m.
Workshop &
Guided tour through the current exhibition