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Flora Pereira is Chief of Engagement and Education at the Pulitzer Center, responsible for the organization’s theory of change and impact programs in the US, Latin America, Africa, and Southeast Asia. Pereira worked at CLUA/Dialogo Brasil, creating and leading a Learning Journey with 21 environmental civil society, media, and indigenous organizations to develop their impact and audience-centered strategies. She has also held positions at the UN Environment and FAO, and was the Founder of Afreaka, a media and education NGO, where she was awarded the Brazilian Minister of Culture Prize for Independent Media. Flora researches southern feminist epistemologies, climate coloniality, and ecofeminism, and is the co-coordinator of the Ecology and Society Workshop at the Center of Social Studies at the University of Coimbra.

Flora Pereira

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Impact and Audiences First: Driving Change in Journalism in a Changing

With Flora Pereira

Flora Pereira shows how journalism can spark real-world change by connecting stories with audiences who act. Learn how the Pulitzer Center turns reporting into impact and civic engagement.