– h
LVR LandesMuseum
// Auditorium
Festival ticket required
Embracing Influencers: A New Era for Newsrooms
With Adriana Lacy
Discover how newsrooms can engage young audiences through social media, influencers, and authentic video content.
Adriana Lacy is an award-winning journalist, educator, and digital strategist based in Boston, Massachusetts. She is the founder and CEO of Adriana Lacy Consulting, a digital consulting firm that helps publishers and businesses grow their digital audiences. Under her leadership, the firm has developed tools like InsightFlow Analytics and Social Chime to streamline data reporting and social media management. In 2023, Lacy launched Influencer Journalism, a platform that bridges traditional journalism with the world of digital influencers. Recognizing that over 80% of individuals aged 16-24 obtain their news from social media platforms, Influencer Journalism empowers journalists and content creators to leverage this shift responsibly, ensuring audiences receive accurate and compelling news content. The platform offers services such as influencer partnerships, short-form video support, and digital engagement training. Lacy's career includes roles at The New York Times, Los Angeles Times, and Axios, where she focused on audience engagement and growth. She also serves as an adjunct lecturer in journalism at Brandeis University, sharing her expertise with aspiring journalists. Her contributions to the field were recognized when she was named to Forbes' 30 Under 30 list in 2023. Through her work, Lacy is at the forefront of evolving journalism to meet the demands of the digital age, ensuring that quality reporting remains accessible and engaging for modern audiences.
