– h
Festival ticket required
LVR LandesMuseum
// Workshopraum 1
Colmantstraße 14-16
53115 Bonn
The event will be held in English.
We often talk about the need for audience listening. But what does that practically mean - and can you measure the impact? Zetland's partnership lead and listening geek, Morten Ro, provides a solid yes and explores the granularity of listening - both practically and business-wise. You'll get insights into how the Danish digital publication, Zetland, has grown to an extend that allows them to build and support new ventures around Europe, through listening to their members - and making them want to listen back. Zetland's members spend more than seven hours in the app a month on average - and 3/4 choose longform narrated audio over text. 40 pct are in their 20s or 30s. Want to hear a business model explained through human anatomy, Hartmut Rosa and the benefits of singing together? Come join!