Sebastian Katthöver is Deutsche Welle’s head of Audience Development in Bonn. The team aims to build a network within the multi-language organization, connecting editorial, marketing, web analysis and strategy units. The team manages more than 200 accounts and advises editors on how to improve their footprint on social media and the web. Prior to his current position, Sebastian worked in DW’s strategy department and in communications with RTL Germany. Deutsche Welle is Germany’s international broadcaster with 289 million weekly users on all platforms.
Mit Yasmina Al-Gannabi and Sebastian Katthöver
Die DW gibt Einblicke in das NewsfluencerInnen-Pilotprojekt der Deutschen Welle und spricht über Daten, Learnings und die Frage, wie Public Service Media Nahbarkeit schaffen können, ohne ihre Werte aufzugeben.
With Borja Díaz-Merry, Yasmina Al-Gannabi, Alina Živanović and Sebastian Katthöver
News fatigue is real – especially in times of crisis. This session explores how journalism can cut through the noise, engage younger audiences, and stay ethical under pressure. With hands-on strategies to fight overload and build lasting trust.