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Morten Ro is a nerd in audience-centric design. He is currently a business developer at Danish digital publication Zetland, exploring partnerships with other media through Zetland’s engagement and publishing platform. He was previously a news editor at Danish TV 2 and established European operations at engaged journalism pioneer, Hearken. Core to his work is the belief that journalism should center on building meaningful relationships with audiences instead of breaking them - and that the crucial skill in newsrooms is to listen more deeply.

Morten Ro