Morten Ro is a nerd in audience-centric design. He is currently a business developer at Danish digital publication Zetland, exploring partnerships with other media through Zetland’s engagement and publishing platform. He was previously a news editor at Danish TV 2 and established European operations at engaged journalism pioneer, Hearken. Core to his work is the belief that journalism should center on building meaningful relationships with audiences instead of breaking them - and that the crucial skill in newsrooms is to listen more deeply.
– h
LVR LandesMuseum
// Workshopraum 1
Festival ticket required
With Morten Ro
<p>What happens when your audience doesn’t just read – but listens back? Morten Ro from Zetland shares how deep audience listening fuels loyalty, impact and growth. With insights, numbers – and a business model inspired by human anatomy and the magic of singing together. Curious? Come listen!</p>