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Laura Bäck and her team are responsible for the social media channels of the TV channels, the streaming platform, and the digital products at RTL Germany. She is also the contact person for platform partners and creator relations. She previously studied Media Culture Studies and Business Administration at the Albert-Ludwigs-Universität Freiburg and the international Media and Business program at Erasmus University Rotterdam. After completing her master's degree, she joined RTL Group as a trainee for digital media in 2018. Various positions in strategy and streaming led her to different business units within the junior staff program. In 2020, she became the personal assistant to the Chief Content Officer at RTL Germany before taking over the social media department in 2022.