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Katharina Schmidt has been Editor-in-Chief of the WZ (Wiener Zeitung) since 2024. Prior to that, she led the transformation of what was then the world's oldest daily print newspaper into a modern, audience-driven digital platform. Today, the WZ is a public-service media organization that distributes high-quality, democracy-promoting journalism through the channels most frequently used by its target audience of young people aged 16 to 29: TikTok, Instagram, and YouTube. In addition, it offers a website, several newsletters, a podcast, and a magazine.

Katharina Schmidt

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Was wir ändern mussten, um Gen Z zu erreichen

Mit Alexandra Borchardt, Jana Elena Koch, Katharina Schmidt, Georg Zeglovits and Katharina Hahn

Wir zeigen, wie wir Studienergebnisse konkret umsetzen: was funktioniert, wo wir umdenken mussten und wo es noch hakt.