Isabel Lerch works as a data journalist and AI guide at Norddeutscher Rundfunk in Hamburg. As a reporter and editor at NDR Info, she brings her team's data research to all relevant news channels. As an AI guide, she advises teams and editorial offices at NDR on the introduction of AI. As a trainer, she shares her knowledge in the areas of journalistic research, data journalism, data visualization, and AI. She learned her journalistic craft during her program traineeship at NDR (2018–2020). Isabel Lerch studied political science in Berlin and Saint Petersburg and supplemented her studies with a degree in data science in Lüneburg during the heyday of daily data—the COVID pandemic.
