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Elena Burbach has been working as a social media and distribution strategist at the innovation and digital agency (ida) since 2024. There she supports editorial teams in all aspects of digital format development - from workshops and process support to the creation of concepts. Elena Burbach studied journalism in Cologne and Leipzig. As a senior editor, she has produced formats for funk in the past.

Elena Burbach

Events

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// Erdgeschoss

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„Mach mal viral!“ – zwischen Trends, KPI und Reichweitenzwang

Mit Elena Burbach and Sophie Wanke-Soederin

Reichweite, Trends, KPIs – Social Media kann überfordern. In dieser Session tauschen wir Erfahrungen aus und entwickeln gemeinsam realistische Strategien für stressfreieres Arbeiten.