Anita Zielina is an experienced digital media executive, strategic advisor and board member with a focus on digital transformation, modern leadership and management, and product and business strategy. She is the founder and CEO of Better Leaders Lab, a Do and Think Tank for good leadership and strategic management that also acts as a boutique consultancy firm. Anita is an Executive in Residence at the Craig Newmark Graduate School of Journalism at CUNY in NYC and serves as a non-executive board member at the Austrian Public Broadcaster (ORF), as well as the inaugural board chair of the News Product Alliance (NPA). She holds an Executive MBA from INSEAD and a Master in Law from Vienna University.