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Alexandra Borchardt is an independent journalist, media researcher, and consultant. She works for a variety of clients, including the World Association of News Publishers, the European Broadcasting Union, and TUM School of Management, where she is honorary professor for leadership and digitalization. Alexandra is the lead author of the EBU News Report 2023 “Climate Journalism That Works – Between Knowledge and Impact”.

Alexandra Borchardt
Credits: Jacobia Dahm

Events

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LVR LandesMuseum

// Auditorium

Festival ticket required

AI in the Newsroom: Between Hope and Hype

With Alexandra Borchardt, Ezra Eeman and Agnes Stenbom

Year 2 after the launch of Chat GPT is coming to an end. What now? Alexandra Borchardt, lead author of the EBU News Report "Trusted News in the Age of Generative AI" will talk with Agnes Stenbom, head of IN/Lab and Trust Initiatives at Schibsted and Ezra Eeman, Strategy and Innovation Director at NPO, about their experiences and expectations, surprises and disappointments and the future of journalism in an AI-supported world.

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LVR LandesMuseum

// Workshop I

Festival ticket required

Bridging the Divide: How Bringing Scientists and Journalists Together Can Radically Transform Coverage of the Climate Crisis

With Fara Warner, Alexandra Borchardt and Vera Peneda

The global climate crisis demands a radically different approach to how journalists and scientists engage with each other. Traditionally, these two disciplines have had contentious relationships. But the two disciplines have more in common with each other than their differences reveal. At a time when the public needs more equitable and actionable communication, we propose a different way of working with each other –immersion, engagement and even collaboration between scientists and journalists.

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Münsterplatz

Warum wir viele (Klima-)Infos hören und nur wenige uns wirklich erreichen…und wie wir selbst besser kommunizieren.  

Mit Bastian Schlange and Alexandra Borchardt

Klimakommunikations-Experte/Expertin zeigen mit Beispielen, warum die Klimakrise gerade im Journalismus so schwer zu vermitteln ist. Und wie es dennoch gelingen kann.

 –  h

LVR LandesMuseum

// Auditorium

Festival ticket required

Navigating Complexity: Climate Reporting for Engaged Audiences  

With Alexandra Borchardt, Ruona Meyer, Lisa Urlbauer and Peter Schniering

The climate crisis is not only a scientific and environmental concern but a deeply interconnected challenge that touches every aspect of human life. How can journalists effectively engage our audience with the intricacies of the complex and abstract climate crisis? In this panel discussion, we will unravel hands-on approaches to bridge the gap between complex climate science and public understanding.

Session recordings