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Alexandra is a senior journalist, media researcher, consultant and university teacher with more than three decades of experience in the media industry. She is a board member with Republik (Switzerland) and Constructive Institute (Denmark), holds a honorary professorship at TUM School of Management (TU Munich) and is affiliated with the Reuters Institute for the Study of Journalism (University of Oxford).

Alexandra Borchardt

Events

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Haus der Bildung

// 1.60 (TV-Studio)

Festival ticket required

Was wir ändern mussten, um Gen Z zu erreichen

Mit Alexandra Borchardt, Jana Elena Koch, Katharina Schmidt, Georg Zeglovits and Katharina Hahn

Wir zeigen, wie wir Studienergebnisse konkret umsetzen: was funktioniert, wo wir umdenken mussten und wo es noch hakt.

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// Workshop I

Festival ticket required

Bridging the Divide: How Bringing Scientists and Journalists Together Can Radically Transform Coverage of the Climate Crisis

With Fara Warner, Alexandra Borchardt and Vera Peneda

The global climate crisis demands a radically different approach to how journalists and scientists engage with each other. Traditionally, these two disciplines have had contentious relationships. But the two disciplines have more in common with each other than their differences reveal. At a time when the public needs more equitable and actionable communication, we propose a different way of working with each other –immersion, engagement and even collaboration between scientists and journalists.

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// Auditorium

Festival ticket required

Navigating Complexity: Climate Reporting for Engaged Audiences  

With Alexandra Borchardt, Ruona Meyer, Lisa Urlbauer and Peter Schniering

The climate crisis is not only a scientific and environmental concern but a deeply interconnected challenge that touches every aspect of human life. How can journalists effectively engage our audience with the intricacies of the complex and abstract climate crisis? In this panel discussion, we will unravel hands-on approaches to bridge the gap between complex climate science and public understanding.

Session recordings